|
The Jackman BrandMarketing System™ was created for small to mid-sized businesses by combining cutting edge marketing strategies, proven branding principles and project management techniques into a powerful results-based marketing system.
When you integrate the Jackman BrandMarketing System into your business, it will:
Increase the sales growth and market share of your business
Show you how to get real results from your advertising and promotional activities
Make your business stand out in your competitive marketplace
Assist you in making informed marketing decisions in less time
Encourage potential customers to think of your business first when they need what you offer
This unique system is composed of eight independent modules which require easy "step-by-step"
completion. The eight "step-by-step" modules are:
-
BrandMarketing Awareness Interview - This critical starting point establishes a baseline score of your attitude toward operating and marketing your business successfully.
-
"Essence" Determination - This module helps you determine the core marketing message or "Genuine Compelling Promise (GCP)" of your business by refining your business concept, positioning statement, and guarantee.
-
12 Month Sales Target - This module determines the potential and current market share of your business and establishes realistic, achievable sales and marketing goals.
-
12 Month "Action Budget" - This module determines the realistic amount of financial resources your business should spend to achieve your desired "12 Month Sales Target" by analyzing and factoring in your unique business model attributes. This ensures your business spends "just the right amount" on advertising and promotion based on your unique product and service qualities.
-
BrandMarketing Tactical Analysis & Report Card - This module performs a detailed analysis of your current marketing activities and provides a baseline score and report. This report is used to guide you towards the most effective marketing activities for your business.
The BrandMarketing analysis is based on three key perspectives used by successful brands:
A. Your Genuine Compelling Promise (GCP) and Brand Identity
B. How Your Brand Consistently Makes Good On Your GCP
C. How You Promote The Fact Your Business Consistently Makes Good On Your GCP
-
Tactical "Order of Priority" - This module, based on proven project management techniques, realistically prioritizes all your required marketing activities based on the unique operation/management of your business.
-
12 Month Plan of Action - This module combines all information and research from modules 1 to 6 into a "step-by-step" monthly plan for ease of execution and monitoring. This flexible plan ultimately becomes the proprietary "BrandMarketing System" of your business.
-
Vital Signs - This module monitors and reports the critical performance indicators of your proprietary "BrandMarketing System". This allows you to see what is working correctly and to fine-tune the activities that are not generating the expected sales growth.
You can explore how the Jackman BrandMarketing System can benefit your business at no
cost to you. Simply call us at 1-866-676-8654 to schedule a free initial consultation OR, if you
prefer, we can also evaluate an ad you are planning to run and let you know upfront if it is going
to create profitable results before you spend your money.
|
